Amid the ongoing controversy around cryptocurrency media Bankless and the associated decentralized autonomous organization (DAO), BanklessDAO, the founders of Bankless have suggested separating the brand from the DAO.

Bankless co-founders David Hoffman and Ryan Sean Adams plan to submit a governance proposal to BanklessDAO to separate the two entities. The co-founders took to X (formerly Twitter) on Nov. 26 to announce that they also plan to burn all of their BanklessDAO (BANK) tokens on the back of this proposal.

Hello CT

To lead with the obvious, we could be better in accepting criticism of @BanklessHQ .

I hold Bankless very dear, and I've got an innate reflex to protect it when I see it being unfairly attacked.

This clouds my ability to hear what CT is trying to tell me,… pic.twitter.com/7L5ufQ1bAu

— DavidHoffman.eth (@TrustlessState) November 26, 2023

Hoffman and Adams’ decision to separate Bankless from BanklessDAO came in response to community criticism of BanklessDAO’s application for a grant from Arbitrum. Filed on Nov. 20, the application asked for 1.82 million Arbitrum (ARB) tokens from Arbitrum, a layer-2 scaling project for the Ethereum blockchain. The amount is worth around $1.8 million at the time of writing, according to data from CoinGecko.

“The concern is that BanklessDAO would not be able to make such ambitious proposals without leveraging the weight of the Bankless brand, which they did not produce, is not theirs, and ought not to benefit from,” Hoffman wrote.

The BanklessDAO community was quick to criticize the initiative, with many DAO members pointing out that the proposal requested almost two million ARB for writing content without providing detailed information about how the money would be spent. In response, BanklessDAO committed to revising the proposal to cut the one-year grant to three months and provide clear key performance indicators and milestones.

Bankless controversy forces founders to burn tokens and separate from DAO image 0 BanklessDAO’s education and onboarding campaign for Arbitrum. Source: Arbitrum Foundation

The argument between the proposal backers and opponents escalated rapidly on social media. Some commentators like pseudonymous Delegate Cash CEO Foobar accused Bankless founders of “legitimacy grifting” by pretending that BanklessDAO was completely unrelated to Bankless.

Some Bitcoin ( BTC ) enthusiasts like Pledditor also criticized  the Bankless founders for claiming “they aren’t grifters,” referring to Hoffman and Adams promoting projects like Nexo. “They later clarified that they were paid 31k to shill Nexo, not 250k,” Pledditor wrote.

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Bankless co-founder Adams addressed the criticism, stressing that calling creators grifters for running ads is essentially trying to consume products for free. He also stated that paid subscribers have always funded the mission of Bankless.

Plz understand - when you call creators grifters for running ads - yet aren’t willing to pay for their products you’re asking them to work for free.

Is that fair?

How we do it: if you don’t like ads you can pay $15 monthly for no ads.

If you want crypto media then support it.

— RYAN SΞAN ADAMS - rsa.eth (@RyanSAdams) November 26, 2023

Founded in 2019, Bankless is a crypto media company that promotes the adoption and awareness of bankless money systems. In May 2021, Bankless launched Bankless DAO — a decentralized community to coordinate and promote bankless media — and launched the BANK token.

In April 2023, Bankless founders  announced  they were raising a $35 million venture capital fund to invest in seed-stage Web3 companies.

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