Bitget Becomes Official Sponsor of Juventus Women’s Football Team

Global Bitgetters,

On International Women's Day, we are proud to announce that we have become an official sponsor of the Juventus women's football team. Our sponsorship of Juventus Women is part of our ongoing efforts to inspire individuals to embrace crypto, with a particular focus on increasing the opportunities available to women in the crypto space.

"We feel a deep affinity with Juve Women, whose sporting achievements and spirit have rewritten the footballing record books," said Gracy Chen, Managing Director at Bitget.

"Sponsoring the Juventus women’s team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents. We’re confident that this partnership will develop into a long-running arrangement that will work to the advantage of all parties."

In addition to promoting gender equality, our sponsorship of the Juventus women's team is a strategic move that aims to entice more female builders and traders into the crypto space. The industry has traditionally been male-dominated, but a demographic shift is starting to occur, with digital assets becoming more attractive to a broad swathe of web users, including women.

Our commitment to increasing the opportunities available to women within the crypto space is reflected in our own composition. "We have a 40% female representation in our managerial roles, and Bitget is an equal opportunity employer," said Chen. "Our commitments to inspiring women to be the best version of themselves are embodied by our decision to sponsor Juve Women."

Our sponsorship of the Juventus women's team is a continuation of our partnership with Juventus. In 2021, we became the official sleeve partner of the Juventus men’s team, a deal that was renewed for season 2022-23. Together with Juventus, we are launching a global Take Your Shot campaign, which inspires people to be more daring to pursue their dreams, regardless of their gender.