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An inside source claimed Tether is set to purchase a 30% stake in the Italian media company, Be Water. With a market value of more than $144 billion, the stablecoin firm has been expanding its portfolio beyond crypto. According to a recent Bloomberg report , a source familiar with the dealings told the news outlet that the stablecoin issuer has agreed to to buy a 30% stake in the Italian media company Be Water. However, the deal has not been officially announced yet and the source refused to be identified until the agreement goes public. A representative for Tether ( USDT ) has not responded to a request for comment regarding the deal with the Italian firm, neither has a spokesperson from Be Water. Founded in 2021 by financier and writer Guido Brera, Be Water is a broadcast media company based in Rome, Italy. It is the parent company of podcast production firm Chora Media and Instagram-based content company Will Media, as well as the distribution and production firm Be Water Film. It made its debut at the Cannes Film Festival last year and has partnered with major players from the Italian film industry such as screenwriter Stefano Bises and actor Alessandro Borghi. If the deal does close, Be Water will be the company’s latest venture into multimedia companies after it invested $775 million in video sharing platform Rumble in December 2024. Most recently, the stablecoin issuer has agreed to help the platform build its own digital wallet to support creator funding. Aside from multimedia companies, Tether’s investment portfolio covers a wide range of firms in various industries from Bitcoin ( BTC ) mining to commodity trading. At press time, USDT, has accumulated a market cap of more than $144 billion. While its daily trading volume currently stands at $23.8 billion, according to data from crypto.news. Last month, an inside source signaled that Tether is planning to invest its $7 billion in excess reserves into more companies outside of the crypto space.

With Tether now used by — conservatively — over 400 million people, Paolo Ardoino calls it part of a stablecoin multiverse that is only getting started. Tether’s ( USDT ) user base has exceeded 400 million, growing by 50 million since October 2024, CEO Paolo Ardoino announced in a March 27 post on X , predicting it could reach 1 billion soon. A new era begins : the stablecoin multiverse. Hundreds of companies and governments are launching (or will soon) their stablecoins. I'm very proud to see such massive adoption of a technology that Tether created back in 2014 🙏 Good luck everyone ♥️ Tether, the largest stablecoin issuer with USDT’s market capitalization exceeding $144.1 billion, continues expanding across emerging markets and multiple blockchains, what Ardoino described as part of a broader trend, calling it “the stablecoin multiverse” and noting that “hundreds of companies and governments are launching (or will soon) their stablecoins.” The Tether CEO attributed the company’s growth to its focus on grassroots adoption, suggesting the company has taken a different approach from traditional financial institutions. “We always focused on the adoption from the ground up, working in the streets, among other people, while traditional finance was watching at us from their ivory towers.” Paolo Ardoino Ardoino didn’t provide details on how Tether calculated its user estimates or how soon the company expects to reach the 1 billion mark. However, the stablecoin issuer has seen its expansion growing rapidly, particularly across networks like TRON, Ethereum, and other chains. In October 2024, Tether reported 350 million users, suggesting that the latest figure represents an approximate 14% increase in less than six months. Still, competition in the stablecoin market is heating up, with Tether’s main rival Circle continuing to strengthen its presence in Asia. Meanwhile, Tether is focusing on diversifying its investment portfolio. As crypto.news reported earlier, the stablecoin issuer is preparing to acquire a 30% stake in Be Water, a broadcast media company based in Rome, Italy.

Tether to acquire 30% stake in Italian media company Be Water Tether, the issuer of the world’s largest stablecoin, $USDT, has agreed to buy a 30% stake in Italian media company Be Water as part of its expanding investment strategy, Bloomberg reported, citing a source who

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